What are you waiting for?
Many of Metropolis’ clients are starting to increase their marketing budgets…always a good thing. We are pleased to have helped many of them navigate the recession of the past few years.
In contrast, so many advertisers in Orlando are still waiting for the other shoe to drop and holding on to every penny. Word to the wise, the other shoe was repossessed two years ago.
Recommendation from Metropolis…go outside in your bare feet and wiggle your toes in the green grass. Its time to move on.
ADVERTISING WORKS
About Letters and Images
The Belgian surrealist, Rene Magritte—the artist who gave men in bowler hats apples for heads—created a painting in 1929 called “The Treason of Images” (or “The Treachery of Images” depending upon the translator). It is a realistic rendering of a smoker’s pipe in oil paint. It is iconic. This pipe might be seen on any tobacco shop sign anywhere in Europe—even today. However, at the bottom of the painting Magritte wrote “Ceci n’est pas une pipe.”
This is not a pipe. (more…)
Click to it.
From everything I’ve read and from trends posted for 2012…two main thoughts seem consistent.
One: Prepare now.
The economy is improving and those businesses who are prepared will ride the incoming tide. As everyone has impatiently waited out this dour, sour economy, there will be a mad rush for every spending consumer. The time is now to build momentum in your marketplace. There won’t be an opportunity to ramp up later. Your competitors will have already made eye contact with your consumer. (more…)